A shopping center In social networks, democratization reigns; they are a space for the free exchange of information, opinions and comments, where promotion as we understand it is not well received. It is a private facet of people, which takes place in a public sphere, such as the Internet; but that's not why users don't stop considering it as an intimate part of their lives, so they don't let just anyone pass by, nor are they willing to let anyone bother them; even less if someone tries to sell them something. This is one of the reasons why advertising on Facebook does not take off. Even so, 82% of users follow some brand. One of the reasons that leads them to this is because they want to contact them, they need their help or they want to know more about their services. It is a unique opportunity to promote rapprochement, connect directly with the client and gain their trust.
Just as users bet on following them, if they don't find what they are looking for, they will choose to banish the brand from their timeline. More than half of users have stopped following a brand on social networks. Instead, users appreciate that the company shows Canadian Hospitals Email List that it knows them, knows what they like, and acts accordingly. Users are looking for leisure and entertainment content, and they welcome the fact that brands provide them in this regard, interacting with it and sharing it. They follow you why not you? Another aspect to take into account is that the company itself also follows its fans. This is not about making a massive followback, but about returning the follow mainly to those who are more interested in the brand.
In this way they will show that there is someone behind them, a being of flesh and blood like them, who listens to them, shows that they really care and are interested in strengthening that bond of union. In short, Social Media lends itself to conversation 2.0, favors the connection between brands and users. When it comes to promoting this connection, empathy is the fundamental component, that feeling or good rolling that facilitates communication and makes friendship lasting. What kind of relationship do you have with your users on Social Media? Do you talk to them, or do you just sell to them? March 6, 2013 Facebook reaches 15 million SME pages Tags Facebook social networks SMEs Business read later favorites 1 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance.